Wastex Social Awareness Campaign

Wastex is a social awareness campaign concept focused on transforming the problem of landfill waste into an opportunity for cleaner energy. Centered around converting landfill methane into renewable natural gas, the campaign makes a complex environmental issue feel approachable, optimistic, and actionable. The visual identity pairs industrial imagery with playful typography, bold messaging, and unexpected color to shift the conversation around waste from one of consequence to possibility. Through educational content and social media, Wastex encourages audiences to rethink what we throw away and see the potential in turning waste into wonder.