PROJECT OVERVIEW

Miami, FL Summer Olympics Brand Guide

The 2044 Miami Summer Olympics capture the city’s unmistakable energy, where world class competition meets the rhythm of life along the coast. Inspired by Miami’s iconic Art Deco architecture, tropical landscape, and sun soaked culture, the Games balance bold structure with a sense of movement and play. Palm fronds, ocean waves, and radiant sunbursts echo the city’s natural surroundings, while vibrant colors and geometric forms channel its historic streets. Together, sport and culture transform Miami into a celebration of movement, community, and life under the sun.


DELIVERABLES

Visual Identity, Brand Guideline,
Print, Environmental


Student Project

This is student work completed in pursuit of a masters degree. This is not an authentic brand. 

TYPE

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SOUTHERN TIDE

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THE HILL INSTITUTE AT FURMAN UNIVERSITY