Enjoy Life Rebrand

Enjoy Life has always been rooted in making joyful, feel-good treats for everyone. This reimagining brings that spirit to the forefront, giving the brand a more playful personality inspired by the simple fun its name evokes. Drawing from vintage milk cartons and classic print ephemera, the new chocolate chip packaging pairs nostalgic forms with bold typography and playful overprint textures. The carton format also rethinks the typical plastic bag, creating a package that’s easier to grab, pack, and take along for lunches, road trips, or everyday adventures, bringing a little more “enjoy life” wherever you go.